Wednesday, 24 June 2015

3 Vital Rules for User-Friendly Navigation Design In 2015

Designing the website navigation is like setting the groundwork for your house. Failure to lay your base properly could put your home at risk of fall down, in spite of how good it looks. If you want to get most of the benefit from your site, you necessitate spending time to think how your audience will relate with your content, and understand the most instinctive way of managing, and representing it.

Always keep in mind, if you get this part erroneous, you risk alienating a great section of your audience.

Navigation!!! Is It A Grave Thing To Concern?

Yes! Navigation is a vital thing to consider when designing a website in these days. Decades ago, people only used to focus in the appearance of a website, but as the traffic of the websites increasing day by day, the user-friendliness is getting much importance over the appearance. 

You could say that it’s a central element on your website that lets your visitors to find what they are searching for without perplexity or redundant clicks. Proper navigation allows your website to be effective for the users.

Every website has their own styles and statements to show to the visitors. There are many things to consider for designers when crafting an effective website. 

1. Decide The IA First:

Getting the right content for a big websites is a vital task for designers. It should be done before starting the designing work. You need to consider the IA (Information Architecture) to decide how many pages you need, or what type of display pictures your require to place of the pages, etc. Designing a website before getting the IA is like creating the index of a book before writing it. 

2. Keeping It Simple Works Best In This Year:

Everyone who’s ever browsed a website can almost certainly agree: a navigation part should be as easy as possible. Over imposing the user with choices and jamming the navigation with wording is a bad thought, and will poorly hamper your website’s general usability. We can take Microsoft’s website as an example for it, and we all know that it is one of the most browsed website in the internet. Most of the Website Design Company in India is trying now the latest digital marketing trends to get larger amount of traffic from the domestic and foreign areas as well.

3. Select The Orientation Carefully:

Given that a computer screen is conventionally used in a landscape set-up, parallel navigation makes a lot of logic. Easy to place form design that is effective for the users. You have to create a website that is easy to browse from all types of devices. 

So much of the time it just feels more unprejudiced, less meddling, and simple to place from a design outlook. The orientation should be placed carefully and it should offer an appearance that is clear and straightforward. Make sure that it perfectly portrays the main motif and central theme of your business. 

Being the controller that manages your website, your navigation ought to be simple, predictable, consistent and most importantly well-placed.

Monday, 8 June 2015

SEO 2015, Part 2: Revised, Renewed, Refined, and Recast

The revamp in still on.

Hitherto, we have talked about mobile search optimisation, content marketing and the importance of social signals. Now here’s the second instalment of what’s cooking in the Search Engine Optimisation kitchen of 2015:

1st Part - SEO 2015, Part 1: Your Recipe Must Make Use of Newer Ingredients

Keywords should not be peas in a pod.

They need to be varied. Break the shell of picking singular keywords. The words you choose have to be relevant, true. But, more than that, they have to comply with the user’s intent.

You have to focus on why people look for things online, rather than how to make them look for things online. And, the mainstream is too boring. You have to discover the most suitable verbiage and the most powerful phrases to install the website on a top search position.

Long tail is staying. Rather than stressing out on a high competitive term like ‘smartphones,’ you would like to focus on a phrase like ‘smartphones with Android M.’ The latter will have lesser search and greater sales.

An even better phrase would be ‘budget smartphones with Android M.’ At this point of the search, your customers know what they want, and you are providing them exactly that.

The mantra is to be unique, and not run-of-the-mill.

But, how would you do it? How would you know what people are looking for? Of course, it can never be guesswork. Use online tools like Rank Tracker to find the perfect phrases.

Remember, you are putting in a lot of effort and money – right from content creation to page updating. So, make sure that your actions bear fruit.

What’s in a link? Co-citations and brand mentions are more important now!

Google sees ‘expressed links’ and ‘implied links’ as two separate things for Search Engine Optimisation. The former directs you back to the webpage of interest.

The latter, however, is not the traditional ‘link’ you know. In fact, it is a reference or a mention about a brand or website, which lacks a hyperlink.

Brand mentions are a better way to win traffic rather than the overly abused, conventional link building strategies. Google, too, seems to be happy with references and co-citations, for they are less likely to be exploited or manipulated just for the heck of higher search engine ranks.

And yes, do not underestimate the power of ‘nofollow’ links. 2015 is welcoming it will all heart. The future of every SEO service in India is soon going to get a huge change of course.

The other Search Engines are coming!

Google has been the granddaddy of Search Engine Optimisation all this while. But, beware! The other search engines, too, are coming for your website. Yahoo!, Bing, and DuckDuckGo might soon scrape a huge space out of Google’s pie this year.

And, this is slowly becoming so evident. Firefox has already accepted Yahoo! as the default search engine. Safari’s deal with Google is coming to an end this year, and Yahoo! and Bing are trying to exert themselves on the browser.

So, if Google’s the only search engine being hero-worshipped, you would soon have to refine your preferences.

And, there’s more to come. Let’s keep it for Part 3.

Monday, 18 May 2015

The Unending Benefits of Responsive Website

Now a days,PC sales seem to incur a loss compared to the last few years. There is a noticeable decrease in the sales from last two years. In this era, when smartphones and tablets are capable to do the same thing our PCs can do, then it’s quite natural that people would feel a greater need to buy a smartphone than that of a PC. When a small device on your palm is ready to bring the whole world in front of you then why go for a PC!!

Thursday, 23 April 2015

4 Excellent Platforms for Building Exciting Mobile Apps

In this day and age, mobile applications are very powerful as well as effective. If you want to build a mobile app for your own business, but worried thinking about the huge investment, then don’t worry there’s a solution for you. The good news is that you don’t need to spend huge amount of money. There are several mobile platforms which will help you to build unique app on budget and on time.

Here is a list of mobile app development which is highly beneficial for businesses to create mobile apps.
Mobile Roadie
This is one of the oldest self-service platforms to create mobile applications for iPhone, iPad, Android and Blackberry. It is the fastest and economical way to create mobile application in just twenty minutes. Some of the Mobile Roadie’s app gallery is mentioned below-
  • Taylor Swift
  • The Rolling Stones
  • Harvard University
  • Wynn Las Vegas
Mobile Roadie can assist businesses and developers to create powerful applications and exciting features such as mobile marketing tools, location maps, chat to name a few.
Appy Pie
Appy Pie is a fastest growing mobile app platform for Android, Windows and iOS. This app gives the user an advantage to create many types of mobile apps and gets published in their app stores automatically. It has several options such as GPS, push notifications, live analytics and many more. You don’t have to install or download any software; all you need to do is drop pages to create your mobile app. After this process gets complete, you will get HTML5-hybrid app which works brilliantly for all kinds of mobile applications. You can also incorporate special features such as social media feeds, audio, music, blogs and more.
AppMakr is a D-I-Y platform to create mobile applications for HTML5 Mobile Websites, iPhone, Windows and Android. AppMakr doesn't require any coding knowledge and easily builds app using WYSIWYG editor. The application was founded in 2009 and it is now obtained by Infinite Monkeys with an aim to form one of the biggest do-it-yourself platforms globally.
By using AppMakr, you can make several applications with unrestrained updates and also use many features such as live updates, music streaming, video streaming, push notifications and much more.
AppsBuilder is an Italian D-I-Y app creator that doesn’t require any coding knowledge to build mobile applications. With AppsBuilder, you can easily develop mobile application in a matter of minutes. This is the main reason why AppsBuilder has occupied a dominant place in the market.
It creates application for events, business, sports, education and more. The platform is ideal for iPhone, iPad and Android

Monday, 13 April 2015

Facts Revealed about Medical Transcription

Now, when you are in search of different career options in the domain of healthcare administration, it’s very much natural on your part come across the term ‘medical transcription’. Different surveys have been done and it is found that there are numbers of benefits that you will be offered with, if you choose the profession of medical transcription over other types of administrative career options.

But, in case you have made up your mind to further your growth in this domain only, it’s always worth suggesting evaluating its pros and cons before you take it as your major career option. Whether it’s a right match for you or not is something that you always need to consider and this way you will be able to excel in your career with an outstanding growth.

Now, one of the biggest benefits of being a medical transcriptionist is you can easily work from home. If you look around a bit, you will actually find a plethora of stay-at-home students and those who are highly interested in part time job find this profession very flexible as well as bendy.

What is medical transcription?

To describe it in simple words, medical transcription is the conversion of doctor’s reports from audio files into written formats. In reputed hospitals or nursing homes, each time a doctor or surgeon checks a patient, a record is generated which is commonly known as medical record. But, now when the insurance companies have made it mandatory for every health center to have typed records, the need for medical transcription has augmented to a significant level.

Over the years, numbers of companies have popped up, offering medical transcription of unparalleled stance. So, in case you are in search of such enterprise, do a vast research on the internet and opt for the one that you find to be the best in this sphere. 

Wednesday, 8 April 2015

Social Media Platforms are Contemporary Way’s to Clinch High Ranking

Social media is considered to be an appropriate way to apprehend a marketer’s target audience. Search engine optimizer are at greatest profit with this growth, as it aids to make rankings more germane. 

Social Media- Present Scenario

A firm’s marketing strategy goes incomplete without inclusion of social platforms. These mediums are now considered to be the best pathway to reach out to thousands of people. This platform ensures 100% engagement of the audience. Two prime reasons for its ballooning demand are:

•    Its communicative nature
•    Its interactive feature

Today, people of all age, mostly depend on social sites to seek any information or to assure a company’s credibility. Hence this particular medium is helping organizations to mushroom their profit as well as popularity.

Social Media- Contribution to SEO

A website is the master plan of your company; however a social media profile is its tertiary. Its captivating quality has lead to significant increase search engine optimization. This has greatly abetted to acquire high search engine rankings. This serves to be one of the greatest benefits for any firm.

Previously the only way to establish high ranking on search engine pages were by tradition SEO methods. This being link building. However, with passing times, things changed and so has this procedure. SEO’s now make use of social media platform to obtain top level categorization of any business page.

How does it help in SEO?

Social media platforms directly or indirectly contribute in SEO. How important is social media engagement in overall SEO? Let’s understand this with following pointers:

•    SEO is all about link building and increasing traffic:
•    Website links placed and promoted on social sites aids to divert more and more traffic to your web page. This assists in flourishing search engine positions.
•    Social media proofs the authenticity of this link and provides a platform to place the URL. This directly can divert a person to the firm’s webpage.
•    When you write an interesting content, it attracts thousands of followers. They further go on to share the content driving more and more traffic to your page. This in turn leads them to your website.
•    Being highly active and social on these platforms will assist you in multiplying your online presence. This is the fastest way to gather fame and popularity amongst the target customers.

Here are few examples

•    Craft out an interesting and attractive content to promote your products or self
•    You can create a scintillating campaign and share it on YouTube. Further you can share a link on all you twitter, LinkedIn and Facebook profiles. Further to which people will share it on their profiles, thus increasing your visibility.
•    Similarly, you can outline a commercial and share it on YouTube.

Having an agile existence on social media platforms succors in both

•    Widening customer base of your site
•    Gaining top ranking and popularity

Today, if you have not engaged yourself on these mediums then you are losing out big time opportunity. Also, you are giving a chance to your competitors to get an edge from you in a very critical arena.

Friday, 27 March 2015

Scope of Digital Marketing Services in India

The decision regarding optimization of website is firm. But finding out the most suitable way to get the proposal take its shape is essential. The presence of surplus SEO services incorporated with experts have made this thing a small piece of cake.

As you and I know that the world is becoming a small place, the competition in each and every phase is becoming cut throat. Within this neck to neck competition online digital marketing is gaining wide popularity. Search engine optimization is now an effective tool for making dream of a real brand come true by making it reach at the top of the ladder of success.

Tuesday, 24 March 2015

Important Facts to Know about Changing SEO Trends

The modern age has become very advanced and highly developed because of the internet which has bestowed the individuals with the best way to find anything in their daily lives. Whenever you search anything in the World Wide Web, you will see a list of related results in the popular search engines like Google, Yahoo and Bing.

How search engines works?

Google has set some rules which are known as “Search Engine Algorithm” to compute the importance and purpose of a particular website. There are more than 200 key factors in the Google algorithm which plays a vital role in ranking a website.

Why is it important to appear on the first pages of search engines?

Living in this 21st Century, people all over the world uses internet to find various information and according to the studies, it has been found out that people at least search once in the Google before they buy any product. Search engine optimization which is commonly known as SEO is a special technique that improves your online presence, so that your website is visible to people who are looking for your services or products using search engines.

The Current SEO Trends

In earlier days, the formula for effective SEO was H1 tags, Meta descriptions, keyword density, title tags, quality links and image elements. However, the recent SEO trends have completely transformed. Now, the world of Social Media plays a big role when it comes to SEO. The vital elements of SEO include content marketing, sharing it in the facebook, retweets and tweets.

Things to Consider about SEO in 2015

There are several factors that must be considered when it comes to SEO in 2015. The following points will help you to get your website in the first page of the Google or other search engines.

Quality Content

The content should be informative, unique, fresh and must have the share options. Anyone can create content, but it is important to produce quality content. 

Inspiring and Useful Content

The content in your website should have all the essential elements that the visitors look for. The written content must be able to entice the viewers with useful information which simply means that it should be inspiring and entertaining.

The content must be perfectly fit into various screen sizes. Most of the people in today’s world uses internet to search anything. If your website doesn’t fit into the screen and the written content is not readable, the visitors will look out for some other company.

Relevant Page Titles

It is important to create a single page for every product or service you offer. Describe each page or product with unique and eye-catching title and don’t forget to mention the targeted place.

Contact Details should be mentioned in Every Page of the Website

The address of your company and the contact details like e-mail address, phone number and fax number must be mentioned in every page of the website.  

In conclusion, the trend of SEO is changing frequently. It is crucial to pay attention to the latest trends and new techniques for high rankings. 

Saturday, 7 March 2015

Points to Remember if You Want Your PPC Campaign to Pass the Mobile Test

Now when mobile device has become one of the most common means of advertisements, it has been noticed that in the year 2014, mobile search ad spending has seen a significant growth when desktop ad spending has faced a great decline in due course. Variegated researches have been conducted and it is found that by the year 2018, mobile ad spend will increase even more whereas the desktop ad spend will get contracted to a large extent.

The potential of mobile devices has now been felt by every advertiser and the scenario is going to be competitive even more with the running stride of time. Also, it has been predicted that the cost-per-acquisition price will soar up even more and one of the best ways you can thwart the drift is to make it sure that your campaigns are always upgraded for conversions. Now, there are few questions that generally come up when launching a mobile PPC campaign and you should keep in mind certain things if you want your PPC campaign to pass the mobile test.

  • At first, you should check whether mobile-specific keywords and campaigns have been identified or not. When digital audiences are seen to make searches on the internet, they seem to scout for something that is very specific as well as precise. One of the best ways you can start your keywords searching is to interact with your customers and let your self aware of exactly how they have come to about your brand. You must know the words that have been used by them to categorize your company and also, how they have been able to make a connection with your enterprise.

  • Also, you can take recourse to using several conversion analytics tools to get hold of the keywords mentioned in a phone call so that it gets easy for you to understand the language of your customers in a completely different level. Now, comparing your detected stuffs with keyword analysis tools will benefit you even more. Moreover, you should also know that how your customers are transforming their requirements into what they are typing in variegated search engine tools.

  • You should also check whether you have inserted click-to-call buttons on your landing page or not. Mobile users are known to make more taps as well as swipes on the screen. Unlike the people who use desktops, mobile users have to do more research in the limited space of the mobile screen. But, certainly, they want to be able to find information swiftly and don’t want to face the problems of filling out a form on the narrow space of the screen. Now, by introducing click-to-call buttons on their landing pages, brands can actually accelerate this procedure. Here, mobile users should be encouraged a lot to make a prompt as well as hasty decision.

At last, it’s very much important for you to know that direct sales are nothing but part of the mobile advertising identification. The mobile users should be immensely aided by marketers to regain information as quickly as possible. 

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